How to Make Google Love Your Business (and Bring You More Customers)

When was the last time you Googled your own business? Your Google Business Profile (previously Google My Business) is often the first place potential customers find you. Yet many businesses don’t realise how powerful this free tool can be. 1. Be Found Locally Optimising your Google profile helps your business appear in “near me” searches […]

From Idea to Impact — How Strategic Campaigns Drive Growth

Behind every great business success is a well-planned campaign. Whether it’s a seasonal promo, community giveaway, or launch event, strategic marketing turns great ideas into measurable impact. At Otway Marketing, we help you plan and execute campaigns that tell your story, reach the right audience, and deliver results. Start with StrategyEvery campaign begins with a […]

Why Every Small Business Needs an Email Newsletter (Even in 2025)

Think email is old school? Think again. With social media algorithms changing constantly, your newsletter is the one marketing tool you own. It’s direct, personal, and a proven way to stay connected with your audience. Here’s why every small business — from cafés to tradies to event planners — should have one. You Own Your […]

Your Website is Talking — But is it Saying the Right Thing?

Your Website is Talking — But is it Saying the Right Thing? Your website is more than an online brochure — it’s your digital storefront. Every colour, word, and layout choice communicates who you are and what you stand for. But is your website saying the right thing? At Otway Marketing, we help local businesses […]