services
Marketing Services for Colac & the Otways
At Otway Marketing, we provide a full suite of digital marketing services designed to help local businesses thrive online.
From website design and development to social media management, branding, and strategic planning, we work alongside you to create solutions tailored to your goals.
Our services cover everything from websites and SEO to digital newsletters, marketing campaigns, and Google Business optimisation, ensuring your business has a strong and consistent digital presence.
We also offer Digital Presence Audits, strategic marketing planning, and tailored training and workshops, giving businesses the tools, insights, and confidence to grow and succeed online.
Explore our services below:
Strategy and Consulting
A collaborative process designed to align your marketing with your long-term business goals. Together we map out a clear marketing roadmap, including campaign planning, positioning, and actionable steps to support sustainable growth.
Rapid Marketing Plan
Provides a simple, practical overview of where to focus your marketing, reviewing your current position, goals, and audience to identify key opportunities and priority actions for the next 90 days.
Campaigns and E-marketing
Plan and deliver targeted marketing campaigns and email marketing that connect with your audience, promote your offers, and drive engagement with your business.
Google My Business
Be found where it matters most. We create and optimise your Google Business Profile to improve visibility on Google Search and Maps, build trust through reviews, and attract more local customers.
Training and Workshop
Empower your team to manage marketing in-house with practical workshops covering social media strategy, content creation, SEO basics, and essential digital marketing tools.
Digital Presence Audit
Understand how your business shows up online. We review your website, social media, and Google presence to identify what’s working, what’s missing, and where improvements can boost visibility and engagement.
Strategic Planning
A collaborative process that aligns your marketing with your long-term business goals. Together we create a clear roadmap with defined positioning, campaign direction, and actionable steps to support sustainable growth.
Website Design & Development
Your website is your digital shopfront. We build professional, mobile-friendly websites that reflect your brand and convert visitors into customers.
Business Websites
WordPress (Elementor), Squarespace and Wix builds.
Website Revamp
Modernise an existing site with fresh design & structure.
Website Refresh
Update content, images, and SEO for better performance.
Social Media Management
Strong social media builds trust, visibility, and connection with your audience. We are here to help you stand out with strategies and content that reflect your brand.
Audit & Revamp
Optimise and refresh your current platforms.
Six-Month Package
Consistent, engaging content to grow your presence.
VIP Package
Advanced management with analytics and insights.
Campaign Package
Tailored strategies for events, promotions, and launches.
Why Choose Us?
Local Knowledge
Based in the Otways, we understand Colac & regional businesses – and we know how to help you stand out online.
Tailored Strategies
No cookie-cutter plans. We create customised strategies that match your industry, goals, and budget.
Proven Results
From boosting pizza shop sales to building websites for construction companies, we’ve helped 50+ local businesses grow.
Personal Service
You’re not just a client – you’re a business partner. We’ll work around your schedule and keep communication clear and simple.
One-Stop Marketing
Websites, social media, campaigns – everything under one roof. You don’t need multiple agencies.