When was the last time you Googled your own business?
Your Google Business Profile (previously Google My Business) is often the first place potential customers find you. Yet many businesses don’t realise how powerful this free tool can be.
1. Be Found Locally
Optimising your Google profile helps your business appear in “near me” searches — like “café near Colac” or “builder in Birregurra.” That’s free visibility right when people are ready to buy.
2. Keep Information Up to Date
Accurate hours, location, and contact details build trust. Updating regularly also signals to Google that your business is active.
3. Add Photos & Posts
Businesses with photos get 42% more direction requests and 35% more website clicks. Share updates, promos, and team photos to show your brand’s personality.
4. Collect & Respond to Reviews
Reviews are modern word-of-mouth. Responding to them — good or bad — shows you value customer feedback.
Conclusion
Local visibility = local growth.
📍 Get your free Google Business Profile Audit with Otway Marketing and make sure your business stands out online.
