strategy and consulting

Strategy and Consulting

A collaborative process designed to align your marketing with your long-term business goals. Together we map out a clear marketing roadmap, including campaign planning, positioning, and actionable steps to support sustainable growth.

Strategy and Consulting Services

Rapid Marketing Plan

Designed for businesses that want a simple, practical overview of where to focus their marketing efforts. We review your current position, goals, and audience to identify key opportunities and outline the most important actions to take over the next 90 days.

Campaigning and E-marketing

Sometimes you simply need a focused campaign to promote a sale, event, or special promotion. At Otway Marketing, we help businesses create simple, practical marketing campaigns that get the message out clearly and effectively.

Alongside campaigns, we also support digital newsletters and email marketing, helping you stay connected with your customers through regular updates, announcements, and promotions.

Google My Business

Be found where it matters most.

We’ll create and optimise your Google Business Profile so your business is easily found on Google Search and Maps, helping improve visibility, build trust through customer reviews, and drive more local customers to your business.

Training and Workshop

Empower your team to confidently manage marketing in-house with tailored workshops covering social media strategy, content creation, SEO basics, and essential digital marketing tools.

Digital Presence Audit

Gives you a clear picture of how your business currently appears online. We review your website, social media platforms, Google presence, and digital strategy to identify what’s working, what’s missing, and where improvements can strengthen visibility and engagement.

Strategic Planning

Collaborative process designed to align your marketing with your long-term business goals. Together we map out a clear marketing roadmap, including campaign planning, positioning, and actionable steps to support sustainable growth.

“Mel came to WSS with impressive endorsements and she has over delivered. Mel is great to work with and has filled a large marketing gap at the business with enthusiasm, competency and can do attitude. She makes things happen!"

"Mel was incredibly easy to talk to. She made the entire process feel simple and approachable, and she genuinely focused on helping us get the most out of our meeting. Mel truly cared about our business, our goals and the bigger vision of what we could achieve. She encouraged us to think broader and helped us see new possibilities for our growth. We came into the process with very little knowledge, but Mel broke everything down in a way that was clear, practical, and easy to understand. "