“We care about your business.”

Helping Colac & Otway Businesses Grow with Digital Marketing

Unleash your digital potential with Otway Marketing – your trusted partner for digital campaigns across Colac and the Otways.

Let’s Build Something Together

At Otway Marketing, we don’t just have clients – we build long-term partnerships.

Your customers are online. That’s why your business needs a powerful digital presence that not only looks professional but also works hard to attract, engage, and convert.

From custom websites to digital marketing, we create tailored strategies that help local businesses stand out, connect, and grow.

How to Get Started with Otway Marketing

Step 1

Go to the Contact Page and book your free discovery call.

Step 2

We’ll connect with you to learn more about your goals and needs.

Step 3

You’ll receive a clear proposal outlining the right service package for you.

Step 4

We gather what we need (logos, images, access) and create your tailored strategy.

Step 5

We get to work — building websites, managing socials, running campaigns, or delivering training.

Step 6

We track results, share insights, and fine-tune along the way.

Step 7

You enjoy a stronger digital presence — and we stay connected for ongoing support.

Why Choose Us?

Local Knowledge

Based in the Otways, we understand Colac & regional businesses – and we know how to help you stand out online.

Tailored Strategies

No cookie-cutter plans. We create customised strategies that match your industry, goals, and budget.

Proven Results

From boosting pizza shop sales to building websites for construction companies, we’ve helped 50+ local businesses grow.

Personal Service

You’re not just a client – you’re a business partner. We’ll work around your schedule and keep communication clear and simple.

One-Stop Marketing

Websites, social media, campaigns – everything under one roof. You don’t need multiple agencies.

What Local Businesses Say About Us

“Mel came to WSS with impressive endorsements and she has over delivered. Mel is great to work with and has filled a large marketing gap at the business with enthusiasm, competency and can do attitude. She makes things happen!"

“Otway Marketing has been instrumental in building our website. Their expertise and advice have been invaluable and greatly appreciated. The website they've created looks fantastic and truly captures the essence of our brand. We are extremely satisfied with their services and highly recommend Otway Marketing for their professionalism and exceptional results.”

"Mel has been an absolute treasure to work with. She has helped us sort out our new website, plus has been working with us to create other digital marketing promotions. We will confidently be using her skill set again for many future projects."

“A big thank you, Mel! I couldn’t be happier with my new website. I’ve not always found it easy to express how I want to be represented, but you seemed to instinctively get it. You have a sixth sense for the market you’re speaking to, and your warm, empathic manner truly shines through in your work. Otway Marketing met all of my expectations, including providing marketing advice and insight I didn't know existed. The website perfectly reflects my demographic, and I’ve already received so many positive comments. I feel confident directing clients to my site - not only are the aesthetics visually pleasing and reassuring, but the layout is clear, user-friendly, and provides an accessible overview of my services. Since launching, I’ve noticed an increase in both client enquiries and new bookings. I’ll look forward to working with you on future projects.”

"I can't thank Melissa enough; she has been managing our social media for over 5 years and my staff keep complaining as they have never been busier... Melissa and I catch up once a month to discuss outcomes and a strategy for the month ahead. Melissa has helped me with other branding and media also during this time, I couldn't be happier with the services of Otway Marketing."

"Mel was incredibly easy to talk to. She made the entire process feel simple and approachable, and she genuinely focused on helping us get the most out of our meeting. Mel truly cared about our business, our goals and the bigger vision of what we could achieve. She encouraged us to think broader and helped us see new possibilities for our growth. We came into the process with very little knowledge, but Mel broke everything down in a way that was clear, practical, and easy to understand. "